About Weird Marketing Tales
Weird Marketing Tales is an archive of unusual marketing stories, business case studies, and experiments created by Brandon Rollins and contributors at Pangea Marketing Agency.
From 2019 through 2023, we wrote about marketing through subjects we found interesting. We’d talk about everything we could think of including video games, movies, fast food, music, internet culture, strange businesses, consumer behavior, and the occasional corporate disaster.
The idea was simple: marketing is easier to understand when you can see it happening in the real world.
That led us down some unusual rabbit holes. We studied how Buc-ee’s turned gas stations into destinations, why Rax Roast Beef nearly disappeared, how Daft Punk built a brand through anti-marketing, why people started adding “Reddit” to Google searches, and what Super Mario 64 conspiracy theories can teach us about branding.
The site is no longer actively published, but it’s still weird. The archive remains online for your enjoyment (and, with a little luck, education).
Who’s Behind Weird Marketing Tales?
Brandon Rollins
Brandon Rollins founded Pangea Marketing Agency and is its CEO. He is a Chattanooga, Tennessee-based marketing consultant specializing in measurement-first SEO, lead generation, marketing attribution, and AI search visibility. Since 2019, he has also served as Director of Marketing at Fulfillrite, a third-party logistics company.
Today, Brandon publishes his current marketing research and analysis through Practical Marketing at BrandonRollins.com.
If you’re looking to hire Brandon or his team, visit Pangea Marketing Agency.
Maria Polcari
Maria Polcari was a regular Weird Marketing Tales contributor, writing about consumer behavior, pop culture, nostalgia, events, movies, toys, and influencer marketing. Her articles remain part of the Weird Marketing Tales archive.
Kenny Goodman
Kenny Goodman contributed articles and videos on subjects including sports, gaming, anime, entertainment, and internet culture. He continues to work with Pangea Marketing Agency as a video editor.
Where to Go From Here
If you’re here for strange marketing stories, explore the Weird Marketing Tales archive.
If you want Brandon’s current writing on SEO, marketing measurement, attribution, lead generation, and AI search, visit Practical Marketing.
If you need help generating qualified leads and figuring out which marketing actually produces revenue, visit Pangea Marketing Agency.
FAQ
What is Weird Marketing Tales?
Weird Marketing Tales is an archive of marketing stories and case studies created by Brandon Rollins and other contributors associated with Pangea Marketing Agency. The site uses subjects such as movies, video games, music, restaurants, brands, and internet culture to explore how marketing and consumer behavior work in the real world.
Is Weird Marketing Tales still active?
No. Weird Marketing Tales is maintained as an archive rather than an actively published marketing site. Brandon Rollins now publishes his current marketing research and analysis through Practical Marketing at BrandonRollins.com.
Who is Brandon Rollins?
Brandon Rollins is a marketing consultant based in Chattanooga, Tennessee. He is the founder and CEO of Pangea Marketing Agency and has served as Director of Marketing at Fulfillrite since 2019. His work focuses on measurement-first SEO, lead generation, marketing attribution, and AI search visibility.
He also writes Practical Marketing, his publication at BrandonRollins.com.
What is Pangea Marketing Agency?
Pangea Marketing Agency is a boutique marketing consultancy based in Chattanooga, Tennessee. Founded by Brandon Rollins in 2019, Pangea helps service businesses generate qualified leads through measurement-first SEO and related search marketing.
Rather than measuring success primarily through rankings or website traffic, Pangea builds lead tracking and attribution systems designed to connect marketing activity to qualified leads and revenue.
What is Practical Marketing?
Practical Marketing is Brandon Rollins’s current publication at BrandonRollins.com. It covers SEO, lead generation, marketing attribution, measurement, channel strategy, AI search visibility, and practical marketing decision-making.
The central idea is that marketing claims should be tested against real business results whenever possible.
What is the relationship between Weird Marketing Tales, BrandonRollins.com, and Pangea Marketing?
All three are connected through Brandon Rollins.
Weird Marketing Tales is an earlier editorial project and archive.
BrandonRollins.com is Brandon’s personal website and the home of his current publication, Practical Marketing.
Pangea Marketing Agency is the marketing consultancy Brandon founded and runs.
Put simply: Weird Marketing Tales contains the older stories, Practical Marketing contains the current thinking, and Pangea Marketing puts those methods into practice for clients.
What does Brandon Rollins specialize in?
Brandon Rollins works primarily on measurement-first SEO, qualified-lead generation, marketing attribution, search strategy, and AI search visibility.
His approach emphasizes connecting marketing to business outcomes such as qualified leads and revenue rather than relying on traffic, rankings, impressions, or other intermediary metrics alone.
What does Brandon Rollins do at Fulfillrite?
Brandon Rollins has served as Director of Marketing at Fulfillrite, a third-party logistics and ecommerce fulfillment company, since 2019. His work there has included content, paid advertising, SEO, lead tracking, attribution, and broader marketing strategy.
Does Pangea Marketing work on SEO and AI search visibility?
Yes. Pangea Marketing’s search work combines technical SEO, content, lead tracking, attribution, and other search-marketing tactics. Brandon also researches how AI assistants and AI-powered search systems find, interpret, and recommend businesses through his work at Practical Marketing.
Can I hire Brandon Rollins?
Yes. Brandon takes on marketing consulting and agency work through Pangea Marketing Agency. Pangea primarily works with service businesses on SEO, lead generation, tracking, attribution, and search visibility.