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Kenny Goodman

Weird Marketing Tales

How Fortnite Weaves Brands Into The Game & Makes Billions

Fancy vacationing on a cartoon island dressed as John Wick? What if I told you that you’d have to fight with Spiderman with a lightsaber and Ariana Grande with a grenade launcher? Well, you are in luck, because Fortnite is the getaway you’ve been looking for. Fortnite is packed with Read more…

By Kenny Goodman, 2 weeks6 days ago
Weird Marketing Tales

How Unus Annus Succeeded On YouTube By Being Deleted

What would you do if you had one year left to live? What would you leave behind in memory? These are the questions that Mark Fischbach (Markiplier) and Ethan Nestor-Darling (CrankGameplays) asked their viewers when they created the channel, Unus Annus. The idea was simple: every day they would post Read more…

By Kenny Goodman, 2 months2 months ago
Weird Marketing Tales

Why Arcane is The Perfect Brand Expansion

You have probably heard of the popular video game, League of Legends. At a minimum, you’ve heard the distant screams of someone losing a match. It’s unavoidable because League It is an insanely popular game with a mountain of dedicated players willing to buy figurines and other merchandise. But have Read more…

By Kenny Goodman, 2 months2 months ago
Weird Marketing Tales

Ya Boy Kongming: A Crash Course in Social Media Marketing

What do ancient military tactics and social media marketing have in common? Apparently a lot, according to anime Ya Boy Kongming. You might be surprised to know how much, in fact, as both have been refined and honed over years (or millennia) for maximum effectiveness. Ya Boy Kongming is a Read more…

By Kenny Goodman, 3 months3 months ago
Weird Marketing Tales

Why Formula 1 is So Popular Right Now

Watch video version on YouTube. Every nation has its great past-time. For the USA, it’s baseball. For the UK, it’s football (soccer). Getting people to pay attention to a new sport is a tall order – and that’s why Formula 1’s recent success is so stunning. On ESPN, 548,000 people Read more…

By Kenny Goodman, 3 months3 months ago
Weird Marketing Tales

Why Game Theory Took Over YouTube & Why It’s Now In Decline

“But hey, that’s just a theory, a game theory!” If you were on YouTube 10 years ago, or if you’re a part of the gaming community on YouTube now, you know this phrase. It’s the really widely recognized catchphrase coined by famous YouTuber, MatPat, who said it with gusto at Read more…

By Kenny Goodman, 4 months5 months ago
Weird Marketing Tales

This is How Critical Role Made Dungeons & Dragons Cool

What happens when you gather a bunch of nerdy voice actors and one badass Dungeon Master, then have them all roll a natural 20 in showmanship? You get Critical Role, the show that has made over $9 million dollars playing Dungeons & Dragons on Twitch alone. (A shocking statistic, since Read more…

By Kenny Goodman, 4 months ago
Weird Marketing Tales

How Chainsaw Man Will Tear Up The Anime World

Chainsaw Man. It sounds like a cheesy horror film you would get from B-movie Hollywood, but it’s far from that. In fact, Chainsaw Man is a Japanese manga that is getting a full-blooded anime adaptation this October. The anime community is as hyped-up as the torque on those blades. The Read more…

By Kenny Goodman, 5 months7 months ago
Weird Marketing Tales

How To Navigate The Labyrinth Of The YouTube Algorithm

The YouTube algorithm. Never before has there been such a complicated labyrinth for content creators to navigate. It doesn’t help that there’s no exit. Every social media platform uses an algorithm to decide what to show users. There’s too much content not to. As much as I’d love to write Read more…

By Kenny Goodman, 6 months6 months ago
Weird Marketing Tales

This is How Critical Role Made Dungeons & Dragons Cool

What happens when you gather a bunch of nerdy voice actors and one badass Dungeon Master, then have them all roll a natural 20 in showmanship? You get Critical Role, the show that has made over $9 million dollars playing Dungeons & Dragons on Twitch alone. (A shocking statistic, since Read more…

By Kenny Goodman, 7 months6 days ago

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