It’s me. Hi. I’m mad at Ticketmaster. It’s me. That’s right – Swiftie Maria is back again, here to bring you a marketing breakdown of how Ticketmaster failed Swifties, its customers, the world, and every basic marketing class ever taught. If you’ve followed the news recently, you’ve probably heard about Read more…
I love events. It is no secret and has been a passion of mine since I was a wee child. My favorite part of my birthday as a kid was planning my party’s itinerary. I loved a good theme. And you can bet your bottom dollar that there were party Read more…
Trash TV is a whole genre, right up there with serious drama, crime thrillers, and game shows. You either love it or you hate it, and both of those are good for marketing. It’s no secret that strong emotions are great for business, regardless of what those emotions actually are. Read more…
A movie where characters have hot dogs for fingers won 7 Oscars. Even weirder, it was completely heartwarming and may have just saved the Academy from dying of its own elitism and creeping irrelevance. Yes, I’m talking about the legendary Oscar sweep of Everything Everywhere All At Once. The Academy Read more…
Have you ever thought about why you say the things you do? I’m not talking about the transactional, necessary sentences you speak to live life. I mean the phrases you use, the outdated references, and the inside jokes that now seem to only be between you and yourself. This is Read more…
SAD. Also known as Singles Awareness Day. Also known as Valentine’s Day. I don’t remember the details of when I first learned about Singles Awareness Day, but I do remember the feeling of acceptance to my very core. For a perpetually single woman, I finally felt like there was a Read more…
Marketing has existed since the dawn of time. It’s just changed with each generation. OK, that’s a bit dramatic. But one could argue that it has been around since people started hocking goods at one another. After all, word of mouth is an early form of marketing (and the bedrock Read more…
If you told me I was going to sleep in a Best Western and like it, I’d probably have laughed. Why do I say this? Well, you know how you’re little and you just accept whatever is placed before you? “Santa bought the same wrapping paper as Mommy this year.” Read more…
If you’re a sports fan, you probably know Jim McIngvale. But you probably don’t know him by that name. You know him as “Mattress Mack.” He sells mattresses for a living, but you don’t know him for his bedding. You know him for his betting. Never heard of him? Still Read more…
The game is a fantasy, but the money is all real. “Maria, can I come over and borrow some movies? Your father is going to be busy all week with fantasy football drafts.” It’s that time of the year. The season of crunchy leaves, pumpkin spice everything, and football. But Read more…