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Maria Polcari

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This is the Difference Between Marketing, Advertising, & PR

A few years ago I was filling out some paperwork and it asked for my job title. I remember asking, “do you want my actual job title? Or just my field of work?” At the time I worked in insurance and my job title was unnecessarily complex. Fast forward a Read more

By Maria Polcari, 4 years ago July 10, 2022
Weird Marketing Tales

How Taylor Swift Took on the Music Industry & Won

Taylor Swift might not have a college degree, but she has been working on her Master’s in Marketing since she was nine. And when I say “you could argue” I mean “that is what I’m going to spend the next 5,000 words pointing out.”  Swift has been the driving force Read more

By Maria Polcari, 5 years ago July 10, 2022
Weird Marketing Tales

See How A Rambling Redhead Went From Instagram to HGTV

Redheads only make up 2% of the world’s population. And the recessive gene jackpot of a redhead with blue eyes is even smaller, at 0.17%. So what would you call someone with red hair, blue eyes, and a hilarious heart of gold? You might call her a Unicorn, but we Read more

By Maria Polcari, 5 years ago July 10, 2022
Weird Marketing Tales

4 Marketing Lessons from Jingle All The Way

What do Christmas, Arnold Schwarzenegger, and action figures have in common? If you guessed Star-Lord (or even The Terminator for us older peeps), you are only half wrong. The real answer is the “classic” Christmas Movie Jingle All The Way. Totally recommend watching it if you haven’t already. But for Read more

By Maria Polcari, 5 years ago July 10, 2022
Weird Marketing Tales

How American Girl Built a Multigenerational Business Empire with Dolls

It was 21 years ago when I got my first American Girl Doll. As any typical 10 year old does on a July summer day, I was curled up behind my bed doing some summer reading (The Secret of Nimh, in case you were wondering). The doorbell rang, and my Read more

By Maria Polcari, 5 years ago July 10, 2022
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Use Influencer Marketing to Quickly Grow Your Small Business

Influencer marketing is a relatively new way for companies of all sizes to market their products. Today, we are going to dive into all things influencer marketing. We’ll answer questions like: What is influencer marketing? How to find and hire influencers? What influencers can do to help you sell your Read more

By Maria Polcari, 6 years ago July 10, 2022
Holidays

Trending Products Your Small Business Can Sell Online in 2020

Hi there! I’m Maria and I want to help give you some ideas for trending items to sell during the upcoming holiday season. What are my qualifications, might you ask? I. Love. To. Shop. Plain and simple. I have separate “present bins” for each family set that I add gifts Read more

By Maria Polcari, 6 years ago October 25, 2020

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