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Brandon Rollins

Weird Marketing Tales

Why Gen Z Is Obsessed With Shrek 22 Years Later

“Shrek is love, Shrek is life.” – Famous meme from 4chan (NSFW) The original Shrek movie came out all the way back in 2001, over two decades ago. And yet even to this day, it remains a remarkably popular movie, especially among Generation Z. Despite being 22 years old, Shrek Read more

By Brandon Rollins, 3 years ago May 1, 2023
Weird Marketing Tales

5 Practical Ways Marketers Can Use ChatGPT Right Now

“Welcome, marketers, to the fascinating world of ChatGPT! In this post, we’ll take you on an exciting journey to explore the inner workings of this AI wizard and its seemingly magical text generation abilities.” – ChatGPT Wow, ChatGPT – self-aggrandizing much? But if you’ve been on the internet lately, you Read more

By Brandon Rollins, 3 years ago April 26, 2023
Weird Marketing Tales

The Incredible Downfall of Rax Roast Beef in 1991 (A Ghost Story)

“We had access to too much money, too much equipment, and little by little, we went insane.” Originally spoken by Francis Ford Coppola about the filming of Apocalypse Now, I think this statement applies just as well to the marketing misadventures of Rax Roast Beef circa 1991. I’ve been fascinated Read more

By Brandon Rollins, 3 years ago April 20, 2023
Weird Marketing Tales

How RollerCoaster Tycoon Made $19.6 Million in 1999

In 1999, Scottish video game developer, Chris Sawyer, chased a pipe dream. He was fascinated by amusement parks, and he wanted to create a game that captured the joy of being in one. Despite the fact that there wasn’t clear market demand for it, he went on to create RollerCoaster Read more

By Brandon Rollins, 4 years ago April 4, 2023
Weird Marketing Tales

Vinyl Records Are Objectively Inferior (& Why People Love Them Anyway)

Vinyl records are, objectively speaking, inferior. Stack them up against streaming services or CDs and all the glaring problems emerge. Seldom will you find a vinyl record with no pops or clicks, even if it’s brand new. Even with regular upkeep and good equipment, vinyl records are prone to skipping Read more

By Brandon Rollins, 4 years ago March 15, 2023
Weird Marketing Tales

This Is How AI Presidents Gaming Quickly Took Over TikTok

Imagine opening up TikTok and immediately seeing Joe Biden playing Minecraft with Donald Trump. They bicker about whether or not it is acceptable to grief Obama’s house, their aged voices spewing forth profanity and gamer slang on a Discord call. If you’ve seen something like this recently, then congratulations – Read more

By Brandon Rollins, 4 years ago March 9, 2023
Weird Marketing Tales

Stop Forcing Bad Ideas: A Taoist Approach To Marketing

“The minute you start hard selling, you’re losing.” – Laozi, Tao Te Ching OK, obviously, that is not a real quote. But that thought popped into my head when I was reading Laozi’s work for the first time. Ancient philosophy texts from around the world are great repositories of wisdom. Read more

By Brandon Rollins, 4 years ago March 3, 2023
Weird Marketing Tales

8 Ways Marketers Are Using Generative AI Right Now

The person who wrote this is human. But how can you be sure? We live in the age of generative AI. That means computers have entered into the realms that we previously believed to be unique to the human experience. What does it mean for the writer, now that ChatGPT Read more

By Brandon Rollins, 4 years ago March 2, 2023
Weird Marketing Tales

Money Heist, Or: A Great Example Of PR Strategy

I’m going to teach you how to use marketing to rob the Royal Mint of Spain. With marketing. What, you haven’t seen Money Heist yet and you still clicked on this? Go check out another post. I’m about to spoil the entirety of seasons 1 and 2. Also: the videos Read more

By Brandon Rollins, 4 years ago January 27, 2023
Weird Marketing Tales

How Gorillaz Is Still Popular After 25 Years

If you’re under the age of 40, you probably know who Gorillaz are. For those in middle or high school in the mid-2000s to early 2010s, it’d be hard to miss them. These darkly drawn cartoon characters are responsible for massive singles like Feel Good Inc., Clint Eastwood, Rhinestone Eyes, Read more

By Brandon Rollins, 4 years ago March 15, 2023

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