Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics. Tom Peters, Quotes from Universal Cargo I find this quote Read more
How do people find your business? Vague question, I know. But take a moment and really ask yourself the question. Is it through outbound marketing? Do you have a steady stream of organic traffic coming to you? Or, are you taking a more “old-fashioned” approach and marketing specific client opportunities Read more
Tattoos are just about everywhere you look these days. Whether you are in a hospital, library, or even on a college campus, odds are, you can find someone who has a tattoo. A recent Ipsos poll showed that 30% of Americans had at least one tattoo in 2019, up from Read more
When you’re marketing your small business for the first time, advertising is just plain intimidating. Effective advertising requires you to understand both complex marketing ideas and the ins and outs of software like Facebook and Google Ads. Figuring out where to start with small business advertising is a difficult task Read more
I’m glad 2020 is over, and I’m not alone. We’ve all been tested in every aspect of life in the last year, right down to the cancellation of sports. There was only one shining exception: the Ultimate Fighting Championship (UFC). They took the drastic step of moving the ring all Read more
This is the final post in the Coronavirus Case Studies series. Every post in this series has talked about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, in this last post, we talk about Read more
This is the Coronavirus Case Studies series. Each post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the retail industry. Retail Read more
This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the auto industry. In Read more
Up until June of 2017, I had always used iTunes / Apple Music. It was all I knew. I went through various iPod models, transferring music from my laptop to my iPod, making new playlists as I went along. I knew what Spotify was but never paid much attention to Read more
This is the Coronavirus Case Studies series. Each post in this series will talk about how the coronavirus will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the live music industry. There is not Read more