Getting things started with the first episode of season two, we are joined by Chari from Faithful Friends Pet Crematory. Chari Buckner is the owner of Faithful Friends, working with countless pet owners to make sure that their pets are given a proper send-off. In this episode, we talk with Read more…
How do people find your business? Vague question, I know. But take a moment and really ask yourself the question. Is it through outbound marketing? Do you have a steady stream of organic traffic coming to you? Or, are you taking a more “old-fashioned” approach and marketing specific client opportunities Read more…
Tattoos are just about everywhere you look these days. Whether you are in a hospital, library, or even on a college campus, odds are, you can find someone who has a tattoo. A recent Ipsos poll showed that 30% of Americans had at least one tattoo in 2019, up from Read more…
As we wrap up our first season of the Marketing is the Product Podcast, a few changes are in order to help make the show that much better for you guys. In this episode, we go over some of the changes that will be made heading into season 2 of Read more…
When you’re marketing your small business for the first time, advertising is just plain intimidating. Effective advertising requires you to understand both complex marketing ideas and the ins and outs of software like Facebook and Google Ads. Figuring out where to start with small business advertising is a difficult task Read more…
Kicking off our first interview of the new year, we are joined again by our friend Kenny Goodman from Overboard Games. Kenny owns and runs Overboard Games. He is now running a successful business that revolves around creating digital versions of games for board game publishers. If you are a long Read more…
I’m glad 2020 is over, and I’m not alone. We’ve all been tested in every aspect of life in the last year, right down to the cancellation of sports. There was only one shining exception: the Ultimate Fighting Championship (UFC). They took the drastic step of moving the ring all Read more…
We did it – we made it through 2020! As we close the door on one of the most chaotic years in history, it is important to take the time to reflect on the good that 2020 did bring to us. This week, as we get started with our first Read more…
As 2020 comes to a close, we wanted to offer up this last podcast as one final reflection of this year. The year 2020 has been one of the most challenging years for all of us to date. Through the COVID-19 pandemic, we have been faced with challenge after challenge, Read more…
This is the final post in the Coronavirus Case Studies series. Every post in this series has talked about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, in this last post, we talk about Read more…