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Stop Blaming The Algorithm When Your Content Doesn’t Rank

You know what drives me nuts? People who blame “the algorithm” when their content doesn’t take off. Now I know that sounds like a personal attack, but I don’t mean it that way. Content creators who blame the algorithm are, for the most part, not lazy or even bad content creators. They just don’t understand how content gets seen. This lack of understanding doesn’t come from stupidity either. Social media and search engines deliberately obfuscate Read more…

How To Navigate The Labyrinth Of The YouTube Algorithm

The YouTube algorithm. Never before has there been such a complicated labyrinth for content creators to navigate. It doesn’t help that there’s no exit. Every social media platform uses an algorithm to decide what to show users. There’s too much content not to. As much as I’d love to write a post about every social media platform, that would be an insane amount of writing, so I’m just going to stick with YouTube. It’s for Read more…

This Is How The Vlogbrothers Built A Super-Friendly Empire

On the first day of 2007, John and Hank Green started Brotherhood 2.0. The idea was simple – send each other video blogs back and forth every day for a year. The mission was simple but heartfelt: deepen their bond through the power of new media. When the year ended, they kept making videos, dubbing themselves the Vlogbrothers. Little could they have known that this was the beginning of the world’s friendliest business empire. Far Read more…

How Unus Annus Succeeded On YouTube By Being Deleted

What would you do if you had one year left to live? What would you leave behind in memory? These are the questions that Mark Fischbach (Markiplier) and Ethan Nestor-Darling (CrankGameplays) asked their viewers when they created the channel, Unus Annus. The idea was simple: every day they would post a new video. Then after a year, they would delete the entire channel. Nothing would remain but memories. Unus Annus is one of the most Read more…

How IKEA Makes $43.6 Billion While You Build Furniture

If you’ve been to IKEA, then you have a strong opinion on it. It’s impossible not to. IKEA stores are five times the size of a football field, arranged like dense mazes with thousands of furniture items all available for reasonable prices. Everything from the quirky Swedish names of the designs to the infuriating process of self-assembling furniture to the meatballs served in the cafeteria have been made into memes. Good grief – a full Read more…

8 Reasons Why Willy Wonka’s Golden Tickets Are Amazing Marketing

Willy Wonka & The Chocolate Factory is a chaotic, absurd movie. The 1971 version seemed to run all the time on TV in the 1990s and 2000s, becoming – against all odds – a staple of Millenial culture, even getting turned into a popular meme. Because we’ve all seen it as kids, it’s easy to forget how absolutely bananas it all is. One kid gets sucked up into a chocolate river pipeline, another falls down Read more…

This is How Critical Role Made Dungeons & Dragons Cool

What happens when you gather a bunch of nerdy voice actors and one badass Dungeon Master, then have them all roll a natural 20 in showmanship? You get Critical Role, the show that has made over $9 million dollars playing Dungeons & Dragons on Twitch alone. (A shocking statistic, since Twitch is not even their primary platform!) Seven years ago, this merry band of men and women casually agreed to start playing D&D live on Read more…

How To Prepare Your Business for AI (GPT-3 & Midjourney)

The machines are taking over! AI is going to replace us all! If I only had a dollar for every time I heard some version of that. Even in its early stages, artificial intelligence, or AI, feels like an imminent threat. After all, intelligence is what has truly set human beings apart from the rest of the animal kingdom. The ability to solve unique, complicated problems is our niche. What makes the AI panic feel Read more…

Why People Are Adding REDDIT To Their Google Searches

Have Google searches felt…off to you lately? A lot of people think so, and you likely know someone who adds the word “Reddit” to the end of Google searches to get better results. Just look at some of these recent headlines: Fast Company: Is Reddit a better search engine than Google? Android Authority: You told us: Most of you include ‘Reddit’ at the end of your search queries The Verge: Brave Search no longer requires Read more…

How Gaming Supplements Like GamerSupps & G FUEL Make Millions

Gam·​ers | ˈgā-mərs (noun): a subcategory of the species Homo sapiens that sits upon gaming chairs of varying colors and sizes. They are known for playing games for hours on end, often into the dead of night. Due to this, gamers are often deficient in vital vitamins and minerals needed so desperately by the body. Hence the need for gaming supplements. GamerSupps and G FUEL understood that unless someone intervened, the entire gaming race would die out. Read more…