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Video transcript provided courtesy of Descript AI. May contain minor errors. The peak of Gridiron glory has been the NFL for what seems like forever. And while other leagues have changed drastically to avoid the NFL’s scope, the XFL has continued to step onto their field with ambitions as big as their touchdowns. However, their ambitions are not just on the field, but also to change the long standing game. And while many thought it Read more

Video transcript provided courtesy of Descript AI. May contain minor errors. Have you ever thought, what would it be like to open and run a Freddy Fazbear’s Pizza in real life? We did, and it drove us kind of crazy, as this iconic horror game, and now film location, has so much lore that we can pair with real life business logic to make it a reality. Yep, you heard us correctly, we are going Read more

Video transcript provided courtesy of Descript AI. May contain minor errors. Pokemon is a legendary gaming franchise, developed by Game Freak back in 1996, and has been going for almost 30 years. He has released 122 games in total, and collectively sold 480 million copies worldwide, making it one of Nintendo’s top 3 earners and in the world today. Game Freak rightfully became synonymous with everything Pokemon related. But their rise to top Nintendos developers Read more

Did you know every copy of Super Mario 64 is personalized? Well, at least that’s the theory. It’s said that even back in 1996, Nintendo was able to create an AI that adapted to a player’s skill level, playstyle, and even desires. It’s so subtle you’d never notice it, until you try someone else’s copy and realize how strange and unfamiliar it is. This, of course, is a lie. A 25 year old game like Read more

Step into a realm where reality bends and logic unravels. Picture a metropolis folding onto itself, an inverted tale of retribution. A relentless duel in a gravity-defying corridor and a heart-pounding race against the clock on a ravaged shoreline. These awe-inspiring spectacles transcend mere celluloid, for they are the distinctive trademarks of a rare visionary—Christopher Nolan. In this video, we’re going to talk about the ‘Nolan Brand’—a fusion of art and commerce, where spectacle intertwines Read more

Barbies and bombs. Normally you wouldn’t pair those two together. Unless you’re that kid from Toy Story. Or apparently, a movie exec. If you’re paying attention to summer blockbusters, you know that Barbie and Oppenheimer are coming out on exactly the same day.  Which resulted in a loving dubbed media phenomenon Barbenheimer. These two films couldn’t be more different from each other. Yet, they have come together in the most natural way possible, thanks to Read more

It’s me. Hi. I’m mad at Ticketmaster. It’s me.  That’s right – Swiftie Maria is back again, here to bring you a marketing breakdown of how Ticketmaster failed Swifties, its customers, the world, and every basic marketing class ever taught. If you’ve followed the news recently, you’ve probably heard about the upcoming Taylor Swift Eras tour. Specifically, you’ve heard about how badly Ticketmaster botched the sale. And that’s not just angry Swifties talking – it’s Read more

In today’s fast-paced world, it’s no secret that nostalgia holds a special place in our hearts. Just ask basically anyone doing marketing right now – you’d be hard-pressed to find someone not learning heavily on the concept to push their product.  But nostalgia is a powerful tool, no matter how you slice it. Nostalgia has the power to transport us back in time, evoking warm memories and emotions. No matter what strings of the heart they Read more

Released in 2003, The Room is widely considered to be one of the worst films ever made. It holds a score of 3.7 out of 10 on IMDb and an astounding 9 out of 100 on Metacritic. Film critic, Marg Mohan, claimed that the film “oozes sincerity, which is then slathered in a thick coating of oblivious narcissism, and sadly serves as an example that not everyone should follow their bliss.” It earned $30 million Read more

“If you know you know.” So said the billboard in yellow block capitals on a stark black background as I was passing through my hometown of Chattanooga, Tennessee. It was advertising Buc-ee’s, a gas station about an hour away. Weird marketing move, I thought, but only briefly. I’m no stranger to seeing billboards for places far away. I am living, after all, in the hometown of “See Rock City” whose advertisements stretch from Texas to Read more