How “Wokeness” Caused A PR Meltdown For M&M’s

Society is collapsing, and I am writing an article about the politics of M&M’s. Sorry, am I coming on too strong? Maybe – so let’s just get a few things out of the way first. The M&M’s spokescandies aren’t guilty of anything more than having tryhard backstories made by an old brand trying to stay relevant. At worst, their recent marketing changes are cringey. But that hasn’t stopped them from getting some disproportionately negative press from Tucker Carlson on Read more…

How Unus Annus Succeeded On YouTube By Being Deleted

What would you do if you had one year left to live? What would you leave behind in memory? These are the questions that Mark Fischbach (Markiplier) and Ethan Nestor-Darling (CrankGameplays) asked their viewers when they created the channel, Unus Annus. The idea was simple: every day they would post a new video. Then after a year, they would delete the entire channel. Nothing would remain but memories. Unus Annus is one of the most Read more…

Wall Drug, Or: How To Make Something Out Of Nothing

If you cruise along I-90 in South Dakota for long enough, two thoughts will cross your mind. First, “could this road be any more boring?” And second, “good God, how many Wall Drug signs are there?” Over 300. And that’s just the official ones found in South Dakota, Wyoming, and even Minnesota. If you’ve never actually been to Wall Drug, you might think it’s an enormous store like the Mall of America. After all, who Read more…

How Ding Zheng Can Make A Sale With Rap

In 16 bars, Ding Zheng can land you a sale. It’s true. They don’t call him the Sales Rapper for nothing! Turns out, rap music can actually be used to win clients for businesses, often to the tune of hundreds of thousands of dollars or more. You can learn more about Ding Zheng on salesrap.io. You can also follow him on Twitter, Instagram, and LinkedIn. Check out the Weird Marketing Tales website if you haven’t already. If you want to follow Read more…

This Is Why Buying Furniture In 2023 Is Actually Preposterous

Nothing says “I’m about to be 30” like buying furniture by the truckload. It seems like every day, I’ve got a shipment coming in from IKEA or Wayfair. From big box chains to scratch and dent stores, the sales staff know my face. And it got me wondering: why is it, wherever we go, that furniture shopping feels like shit? I should probably explain myself. Everywhere I go for furniture, I’ve noticed a few trends. Read more…

Why Arcane is The Perfect Brand Expansion

You have probably heard of the popular video game, League of Legends. At a minimum, you’ve heard the distant screams of someone losing a match. It’s unavoidable because League It is an insanely popular game with a mountain of dedicated players willing to buy figurines and other merchandise. But have you heard of Arcane? If you’ve been on Netflix recently, you’ve probably scrolled past the animated TV show. It’s gotten a lot of attention from Read more…

How On Earth Do You Make Kansas Look Attractive?

Here’s a marketing challenge for you. How do you take the 50th most beautiful state in America and turn it into a tourist destination? What can you say to compel people to appreciate the rolling plains and immense cornfields of Kansas? It’s a tricky marketing challenge, but the stakes are high. The total travel and tourism market in the United States was projected to reach almost $2 trillion in 2022. Given how packed hotels were Read more…

How Joe Spisak Opened A Warehouse In A Morgue

Imagine opening a fulfillment center in a vacant morgue. That’s exactly what Joe Spisak did before he started Fulfill.com. These days, Joe helps connect third-party warehouses and eCommerce companies through Fulfill.com so they can both grow. But before he did that, he ran a warehouse himself and invented a couple of board games (Dicey and OK Boomer). Along the way, he learned a lot of lessons you can only learn the hard way / the best way. Read more…

This Is What Marketing Looked Like For Each Generation (Then & Now)

Marketing has existed since the dawn of time. It’s just changed with each generation.  OK, that’s a bit dramatic. But one could argue that it has been around since people started hocking goods at one another. After all, word of mouth is an early form of marketing (and the bedrock of modern marketing today)! My mind started whirring over the relationship between eras of time and marketing when Jennifer Aniston made a comment about how Read more…

Ya Boy Kongming: A Crash Course in Social Media Marketing

What do ancient military tactics and social media marketing have in common? Apparently a lot, according to anime Ya Boy Kongming. You might be surprised to know how much, in fact, as both have been refined and honed over years (or millennia) for maximum effectiveness. Ya Boy Kongming is a bizarre and brilliant anime about the famous real-life Chinese Tactician, known as Zhuge Liang or Kongming, who wishes with his dying breath to be reborn Read more…