The Public Relations BS of YouTube Apologies

Have you wondered why every YouTube Apology is the same? I did.  They’re all filmed in an intimate, unpolished setting to evoke raw emotions with the goal to directly appeal to your own emotions. Most YouTube apologies aren’t genuine acts of repentance; they’re clever PR maneuvers aimed at appeasing sponsors and retaining viewers. Which is their money source of course. All these apologies and responses are part of a well-calculated plan, From the lack of Read more…

How Christopher Nolan Beats Hollywood At Its Own Game

Step into a realm where reality bends and logic unravels. Picture a metropolis folding onto itself, an inverted tale of retribution. A relentless duel in a gravity-defying corridor and a heart-pounding race against the clock on a ravaged shoreline. These awe-inspiring spectacles transcend mere celluloid, for they are the distinctive trademarks of a rare visionary—Christopher Nolan. In this video, we’re going to talk about the ‘Nolan Brand’—a fusion of art and commerce, where spectacle intertwines Read more…

Bombs, Barbies, & Blockbusters? Why Barbenheimer is a Thing.

Barbies and bombs. Normally you wouldn’t pair those two together. Unless you’re that kid from Toy Story. Or apparently, a movie exec. If you’re paying attention to summer blockbusters, you know that Barbie and Oppenheimer are coming out on exactly the same day.  Which resulted in a loving dubbed media phenomenon Barbenheimer. These two films couldn’t be more different from each other. Yet, they have come together in the most natural way possible, thanks to Read more…

Ticketmaster, Or: How To Fail Every Marketing Class (& Every Swiftie)

It’s me. Hi. I’m mad at Ticketmaster. It’s me.  That’s right – Swiftie Maria is back again, here to bring you a marketing breakdown of how Ticketmaster failed Swifties, its customers, the world, and every basic marketing class ever taught. If you’ve followed the news recently, you’ve probably heard about the upcoming Taylor Swift Eras tour. Specifically, you’ve heard about how badly Ticketmaster botched the sale. And that’s not just angry Swifties talking – it’s Read more…

This Is How Nostalgia Marketing Works So Well

In today’s fast-paced world, it’s no secret that nostalgia holds a special place in our hearts. Just ask basically anyone doing marketing right now – you’d be hard-pressed to find someone not learning heavily on the concept to push their product.  But nostalgia is a powerful tool, no matter how you slice it. Nostalgia has the power to transport us back in time, evoking warm memories and emotions. No matter what strings of the heart they Read more…

How The Room Made $30 Million by Being a Terrible Movie

Released in 2003, The Room is widely considered to be one of the worst films ever made. It holds a score of 3.7 out of 10 on IMDb and an astounding 9 out of 100 on Metacritic. Film critic, Marg Mohan, claimed that the film “oozes sincerity, which is then slathered in a thick coating of oblivious narcissism, and sadly serves as an example that not everyone should follow their bliss.” It earned $30 million Read more…

This is How Buc-ee’s Turned Gas Stations into Tourist Traps

“If you know you know.” So said the billboard in yellow block capitals on a stark black background as I was passing through my hometown of Chattanooga, Tennessee. It was advertising Buc-ee’s, a gas station about an hour away. Weird marketing move, I thought, but only briefly. I’m no stranger to seeing billboards for places far away. I am living, after all, in the hometown of “See Rock City” whose advertisements stretch from Texas to Read more…

How Markiplier’s Iron Lung Could Make YouTubers Movie Stars

If you’ve been on YouTube in the past decade, then there’s a good chance you’ve heard of Markiplier. We even covered him in our previous article talking about Unus Annus. He can’t stay out of the spotlight, as he recently released a teaser trailer for his horror film Iron Lung.  Now If you don’t know what Iron Lung is, that’s fair because it’s relatively obscure. It’s an indie horror game that Markiplier played twice to audience Read more…

Trauma-Informed Marketing: Or, What Happens When You Put Empathy First

You’re a pretty regular person, right? Special in your own ways, to be sure. But you’d likely refer to yourself as pretty normal. And that’s awesome! Because we all have our own intricate way we’re put together.  And in that web of what makes us unique, no matter how normal we may be, sits quite a few things that make us tick. Our earliest memories of grandma baking bread or falling and hurting our arm Read more…

Wendy’s Social Media Is Completely Unhinged & Probably Successful

“Yum. Chocolate so fake, it couldn’t kill a dog and cream so fake, vegans can eat it. Team Hydrox, forever!” – Wendy’s TikTok, on Oreos. You don’t have to go far to find marketing disasters in the world of fast food, or really, food and drink more broadly. Marketers in the industry are so desperate to have their companies noticed that they force themselves into realms where marketers in less competitive industries wouldn’t dare go, sometimes brilliantly, sometimes catastrophically. Read more…