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This is the Difference Between Marketing, Advertising, & PR

A few years ago I was filling out some paperwork and it asked for my job title. I remember asking, “do you want my actual job title? Or just my field of work?” At the time I worked in insurance and my job title was unnecessarily complex. Fast forward a Read more…

By Maria Polcari, 11 months8 months ago
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Outreach: 9 Proven Ways You Can Grow Your Business

Drawing attention to your business is tough! Or at least it can seem that way if you’re not well-versed in the art of outreach. We talk a lot about customer retention, customer experience, and consumer behavior. But none of that means anything if you can’t acquire customers in the first Read more…

By Brandon Rollins, 2 years8 months ago
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How Delta Air Lines Has Survived 96 Years of Aviation

The airline industry is an unspeakably difficult one. As of 2021, there are 18 major passenger airlines in the United States. The list of airlines that have died is so long that it takes up four separate Wikipedia articles for the US alone. Yet Delta Air Lines has been operating Read more…

By Brandon Rollins, 2 years8 months ago
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15 Easy Ways To Improve SEO & Rank Higher in Google

The marketing world is full of strange jargon and acronyms. One of the most common acronyms you’ll see people use is SEO. The internet is full of articles telling you that you should improve your SEO to grow your business. There’s good reason for that. Search engine optimization – SEO Read more…

By Brandon Rollins, 2 years8 months ago
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How to Use Product Distribution To Grow Your Business

If you build it, they won’t just come. Your small business needs a product distribution strategy if you want to make sales. This is so important, in fact, that one of the 4 P’s of marketing is “place” as in “the place where people can buy your products.” But how Read more…

By Brandon Rollins, 2 years8 months ago
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14 Easy Ways Your Small Business Can Handle Public Relations

Public relations! The phrase conjures up images of spin doctors working for evil megacorporations or politicians conspicuously pretending to be folksy in an effort to win voters. That first impression is definitely not wrong, but it’s for sure not the whole picture either! At its heart, public relations (PR, for Read more…

By Brandon Rollins, 2 years8 months ago
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Why Supply Chain Management Is Important To Marketing

Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics. Tom Peters, Quotes from Universal Cargo I find this quote Read more…

By Pierson Hibbs, 2 years8 months ago
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Use Influencer Marketing to Quickly Grow Your Small Business

Influencer marketing is a relatively new way for companies of all sizes to market their products. Today, we are going to dive into all things influencer marketing. We’ll answer questions like: What is influencer marketing? How to find and hire influencers? What influencers can do to help you sell your Read more…

By Maria Polcari, 2 years8 months ago
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How Your Small Business Win Big With Online Reviews

How do people find your business?  Vague question, I know. But take a moment and really ask yourself the question. Is it through outbound marketing? Do you have a steady stream of organic traffic coming to you? Or, are you taking a more “old-fashioned” approach and marketing specific client opportunities Read more…

By Pierson Hibbs, 2 years8 months ago
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How To Use Small Business Advertising To Grow Quickly

When you’re marketing your small business for the first time, advertising is just plain intimidating. Effective advertising requires you to understand both complex marketing ideas and the ins and outs of software like Facebook and Google Ads. Figuring out where to start with small business advertising is a difficult task Read more…

By Pierson Hibbs, 2 years8 months ago

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