When you’re marketing your small business for the first time, advertising is just plain intimidating. Effective advertising requires you to understand both complex marketing ideas and the ins and outs of software like Facebook and Google Ads. Figuring out where to start with small business advertising is a difficult task Read more
Relationships matter. There are a million ways to say this simple fact, and a million ways to prove it too. Good relationships lead to customer retention, partnerships, referrals, and – ultimately – a big payday. That’s why well-run companies put so much emphasis on relationship marketing. Deep down, successful small Read more
Have you ever walked into a restaurant and waited forever to be seated, only to be treated rudely and have your food served cold? If so, it’s safe to say that you’ve had a bad customer experience. Odds are, you probably told others about it too. Maybe you even left Read more
Up until June of 2017, I had always used iTunes / Apple Music. It was all I knew. I went through various iPod models, transferring music from my laptop to my iPod, making new playlists as I went along. I knew what Spotify was but never paid much attention to Read more
As technology continues to improve, people will spend more and more time with products, systems, and services. This can be very good, too, since technology removes irritation and inconvenience from day-to-day life. But ultimately, systems need to feel like they’re made by humans for humans. In other words, it’s really Read more
Hundreds of millions of businesses exist. At any given moment, hundreds are vying for your attention in subtle ways. Yet as we’ve adjusted to the ubiquity of logos and branding in our everyday life, it’s all become background noise. The one thing that really stands out – genuine human connection, Read more
The title of this post may seem contradictory at a first glance. How can product returns become a source of revenue? The very act of handling returns means not only giving up revenue, but also incurring additional expenses in labor, supplies, and – for eCommerce companies – postage. Yet good Read more
Think about the companies you most admire. Odds are, when you do that, you don’t just think about the products or services themselves, though they may be very good. You probably think of all the pleasant interactions and little acts of generosity that define your business relationship. In other words, Read more
The world is a big and noisy place. As a small business, it’s easy to get lost in a sea of megacorporations, left unable to make a real impression. Many businesses need help looking professional in a competitive market. Fortunately, it’s not hard to look professional! The modern internet is Read more
Products come and products go, but businesses stay around for much longer. That’s because most businesses that succeed in the long-run don’t sell a single product or service. Indeed, successful businesses often rely on a unique product mix that keeps their business lively and fresh as the years go on. Read more