I was shopping with my wife at the gardening store, looking – in true millennial fashion – for plants we can’t kill. Suddenly, apropos of nothing, I wondered “what the hell happened to Aeropostale?” Aeropostale was everywhere when I was in high school from 2006 to 2010. You couldn’t go Read more…
“We had access to too much money, too much equipment, and little by little, we went insane.” Originally spoken by Francis Ford Coppola about the filming of Apocalypse Now, I think this statement applies just as well to the marketing misadventures of Rax Roast Beef circa 1991. I’ve been fascinated Read more…
Redheads only make up 2% of the world’s population. And the recessive gene jackpot of a redhead with blue eyes is even smaller, at 0.17%. So what would you call someone with red hair, blue eyes, and a hilarious heart of gold? You might call her a Unicorn, but we Read more…
In Weird Marketing Lessons, we take a close look at industries we love to find the marketing lessons within them. Today, I’m going to talk about tattoos. Specifically, I’m going to talk about how Instagram changed the tattoo industry. Tattoos are just about everywhere you look these days. Whether you Read more…
I’m glad 2020 is over, and I’m not alone. We’ve all been tested in every aspect of life in the last year, right down to the cancellation of sports. There was only one shining exception: the Ultimate Fighting Championship (UFC). They took the drastic step of moving the ring all Read more…