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Weird Marketing Tales

Weird Marketing Tales

How Minecraft Made $2.5 Billion From Scratch

Minecraft was created by a solo developer with a day job in 2009. The graphics are 8-bit and servers will boot you for no reason sometimes. By all accounts, Minecraft should have crashed and burned early. It is the best-selling video game of all time. Over 200 million copies have Read more…

By Brandon Rollins, 2 years8 months ago
Weird Marketing Tales

The Unusual Rise & Fall & Rise of Aeropostale

I was shopping with my wife at the gardening store, looking – in true millennial fashion – for plants we can’t kill. Suddenly, apropos of nothing, I wondered “what the hell happened to Aeropostale?” Aeropostale was everywhere when I was in high school from 2006 to 2010. You couldn’t go Read more…

By Brandon Rollins, 2 years8 months ago
Weird Marketing Tales

The Incredible Downfall of Rax Roast Beef in 1991 (A Ghost Story)

“We had access to too much money, too much equipment, and little by little, we went insane.” Originally spoken by Francis Ford Coppola about the filming of Apocalypse Now, I think this statement applies just as well to the marketing misadventures of Rax Roast Beef circa 1991. I’ve been fascinated Read more…

By Brandon Rollins, 2 years8 months ago
Weird Marketing Tales

This is How Instagram Revolutionized the Tattoo Industry Forever

Tattoos are just about everywhere you look these days. Whether you are in a hospital, library, or even on a college campus, odds are, you can find someone who has a tattoo. A recent Ipsos poll showed that 30% of Americans had at least one tattoo in 2019, up from Read more…

By Pierson Hibbs, 2 years8 months ago
Weird Marketing Tales

Fight Island: The Weird Way UFC Thrived in a Pandemic

I’m glad 2020 is over, and I’m not alone. We’ve all been tested in every aspect of life in the last year, right down to the cancellation of sports. There was only one shining exception: the Ultimate Fighting Championship (UFC). They took the drastic step of moving the ring all Read more…

By Pierson Hibbs, 2 years8 months ago

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