If you want to accomplish your business goals, you need a system. My system is a very simple one, borrowed from centuries of work from very bright people.

This book focuses on your specific needs, your curiosity, and your experimentation. With some luck and patience, you can use it to manufacture your own custom-made marketing solutions.

This guide is broken into three parts, each designed to help you understand something you need to succeed.

  1. How modern marketing works
  2. How to create marketing experiments
  3. Examples of marketing experiments

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