In small business, it’s often said that if you create a product or provide a service that people love, you’ll succeed. Real life is more complex than that, but the basic sentiment is spot-on. A great product or service is the cornerstone of every good marketing plan.

With that in mind, this raises many questions:

  • How do I know what people want?
  • What can I do to make sure my products meet my customers’ needs?
  • How do I communicate the benefits of my products or services?

To answer these questions and many more, we’ve compiled a list of articles.

What is a Product? An Answer to an Essential Question in Small Business

“What is a product?” Let’s examine the roots of a word we throw around all the time. The line between products and services is actually pretty blurry.

Why Do New Products Matter for Small Businesses Anyway?

When we see companies like Spanx and Roku lean on a single product, we can find ourselves asking “why do new products matter” anyway?

How to Develop New Products: A Guide for Small Business Owners

Businesses develop new products to grow and thrive. That means developing new products well is one of the most important things a business can do.

The Product Lifecycle: Why It Matters to Your Small Business

Pet Rocks. Tamagotchis. Fidget spinners. Fads rise and fall with remarkable speed, but the simple fact is that ALL products have a product lifecycle.

Services vs. Products: A Field Guide for Small Business Owners

Every small business owner has to ask: “should I sell services or should I sell products?” The battle of services vs. products has no clear victor.

How to Find a Target Market for Your Small Business

Finding a target market is critical to success in business. Focusing on a specific group of people helps you pursue clear goals and make excellent products.

Why You Should Segment Your Market and How to do it

Let’s talk about market segmentation. What is it? How do you do it? Why is it so important to your small business’s success?

Product-Market Fit & Why It Matters to Your Small Business

If you want to make money, you need to sell something with good product-market fit. There is no way around this. It is an essential truth of business.

35 Factors That Influence Consumer Buying Decisions

When you walk into a store, you make thousands of tiny decisions. Do you ever wonder what’s behind your consumer buying decisions?

The 4 P’s of Marketing: Why They Matter To Small Business Owners

For a small business owner, marketing can improve the odds of meeting big goals. All of these and more can be neatly summed up by the 4 P’s of Marketing.

How to Find a Market Position for Your Small Business

It’s difficult to find your place in a noisy world. Crafting the perfect product or service isn’t enough. To sell it, you have to find your market position.