Your business is running smoothly. You have a marketing plan that works. If everything continued just as it was now, you’d be fine with it.

But why rest? Why be satisfied with the good when the great can still be achieved?

We completely understand. Used properly, marketing can propel your business to new heights.

That’s why we’ve compiled this list of 8 articles to help you optimize your small business marketing.

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How to Find a Niche & Make Your Small Business Memorable

For small business owners, finding a niche is daunting. You must ask yourself two questions. Who is our target audience? How are we meeting their needs?

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How to Use Competitive Analysis & Make Your Small Business Richer

No business is an island. Competitive analysis is vital to the success of your small business. You can’t find a niche without understanding the competition!

23 Excellent Questions to Ask Your Customers

Want to know what your customers really think of you? Just ask! We’re going to help you make a list of questions to ask your customers.

Why Do New Products Matter for Small Businesses Anyway?

When we see companies like Spanx and Roku lean on a single product, we can find ourselves asking “why do new products matter” anyway?

The Product Lifecycle: Why It Matters to Your Small Business

Pet Rocks. Tamagotchis. Fidget spinners. Fads rise and fall with remarkable speed, but the simple fact is that ALL products have a product lifecycle.

Why You Should Segment Your Market and How to do it

Let’s talk about market segmentation. What is it? How do you do it? Why is it so important to your small business’s success?

16 Ways to Make Your Small Business Look Professional

It’s very important to look professional! It’s not enough to just be good at your job. You need to look like you’re good at your job too.

How to Give Your Customer a Great Post-Purchase Experience

Think of companies you like. You probably think of pleasant interactions and acts of generosity. Put another way, you had a great post-purchase experience!