fbpx

For small business owners, marketing your products and services for the first time can be a confusing and uncomfortable experience. It doesn’t have to be that way. That’s why we’ll walk you through every step of the process.

  • Small Business Marketing 101: This Is How You Start

    Learning small business marketing is hard. In fact, running a small business, in general, is hard. Oftentimes it takes years of hard work and dedication before you even seen a dime in profit. You’re constantly learning new skills. With rapid learning comes discomfort, especially in areas we know little about. […]

    Read More

  • Consumer Behavior 101: People are Weird, Markets are Weirder

    Consumer behavior is the study of why and how people buy things. It’s a mix of psychology and economics, blown up on a massive scale. To understand it is the dream of prophets, wisemen, and hucksters. We’re going to focus on what consumer behavior is and why it is important […]

    Read More

  • This is How Consumer Decisions Work in Small Business

    Consumer decisions can seem mysterious. Last week, I wrote at length about consumer behavior. How do we understand why consumers do what they do? Nowhere is consumer behavior more important than the decision-making process itself. After all, knowing how people make decisions will make your small business thrive! The very […]

    Read More

  • These 8 Decision-Making Styles Decide How People Shop

    Decision-making styles are different for every customer. Understanding why customers arrive at their decisions is crucial for your small business’s success. To know why someone makes a choice empowers you to create beautiful experiences for them. Crafting the right experiences for the right people, after all, is one of the […]

    Read More

  • The 7 Important Market Forces That Shape Small Business

    As small business owners, we like to imagine ourselves immune to market forces. After all, we have the willpower to run the show. Why should we have to answer to anyone else? The truth, as always, is more complicated than that. We’re captains of ships in choppy waters, skilled and […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • Here Are 5 Marketing Philosophies for Small Businesses

    Marketing philosophies change how we approach marketing as a whole. No matter which one you subscribe to, marketing is all about crafting the right experiences for the right people. This objective is deceptive in its simplicity, though, and raises many questions. How do you define the “right” experience? How about […]

    Read More

  • Globalization: Your Small Business vs. the World

    Globalization is one of the defining forces of our era. As the world becomes more connected, we find our small businesses competing in a bigger arena than ten or twenty years ago. In some ways, this is thrilling. In others, it’s terrifying. No matter how you feel about globalization, it’s […]

    Read More

  • How to Find a Niche & Make Your Small Business Memorable

    For many small business owners, finding a niche is a daunting task. For many of us, our small businesses are a form of self-expression, and focusing on small business marketing forces us to answer two deceptively complicated questions. Who is our target audience? How are we meeting their needs? If […]

    Read More

  • How to Use Competitive Analysis & Make Your Small Business Richer

    No business is an island. Competitive analysis is vital to the success of your small business. If you’re not able to read the competition, a lot of doors start closing. How can you find a niche, craft a strategy, compete on a global scale, or even understand your customers without […]

    Read More

  • How to Craft a Small Business Marketing Strategy That Works

    Crafting a small business marketing strategy can seem awfully complicated. Many business owners have to be convinced that marketing is worthwhile in the first place. Among the converts, many more struggle to choose a coherent philosophy of marketing, find a lucrative niche, or even simply understand their customers. Today, we’re […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • Here Are The 7 Ps of Marketing

    The 7 Ps of Marketing is a classic marketing model that helps us understand the “set of marketing tools that a firm uses to pursue its marketing objectives in the target.” You may also hear this referred to as the “marketing mix.” This is no mere academic exercise, though. Each […]

    Read More

  • The 4 Cs of Marketing: Make Your Customers Comfortable

    The 4 Cs of Marketing are a newer marketing model that helps us to understand the “set of marketing tools that a firm uses to pursue its marketing objectives in the target.” You may also hear this refer to as the “marketing mix.” This is not just some exercise for […]

    Read More

  • This is Why B2B & B2C Marketing Are So Different

    On this blog, we’ve talked almost exclusively about business-to-consumer marketing so far, also known as B2C marketing. This doesn’t reflect the whole truth, though, because business-to-business (B2B) is a significantly bigger market than B2C. As you’ll soon come to see over the course of this post, marketing to businesses is […]

    Read More

  • How To Craft the Perfect Products and Services

    Every small business wants to sell big. The desire to earn a lot of customers is deeply ingrained into business culture. However, to do so, you need to create products and services that people are really enthusiastic about. Dedicated readers of this blog know that we refer to this as […]

    Read More

  • Don’t Be Evil: Ethical Marketing for Small Businesses

    Ethical marketing may seem like a paradox. The whole reason for marketing, after all, is to sell more products. It’s easy to cast aside the very real problems that marketing can create. Marketing deals with the intangible emotions of other people, pushing their buttons to make them take certain actions. […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • A Crash Course in Market Research for Small Business

    Building a small business for the first time is really difficult! You have to create a product or a service that’s perfect for your audience. Then you have to tell people you exist. These two tasks are the essence of marketing. While they sound simple, anyone who’s tried them knows […]

    Read More

  • 14 Cheap Market Research Methods to Grow Your Business

    Conducting quality market research is one of the best ways to ensure the long-term growth of your business. Just last week we talked about exactly what market research is and how it can help your business grow. From crafting perfect products to finding new audiences, the benefits are clear! But […]

    Read More

  • 23 Excellent Questions to Ask Your Customers

    Want to know what your customers really think of you? Sometimes, the easiest way to find out is to just ask! In many cases, market research is really that simple, though it helps to go in with a list of questions to ask your customers. Over the last two weeks, […]

    Read More

  • 15 Market Research Methods to Grow Your Small Business

    We’ve had market research on the brain lately! A few weeks ago, we wrote about what market research is. Shortly thereafter, we wrote about how you can do market research cheaply and made a long list of questions you can ask your customers. Now we’re going to talk about all […]

    Read More

  • How to Build an Online Community for Your Business in 7 Steps

    Many businesses are beginning to understand the power of creating online communities. The Holy Grail of all marketing is to make it where customers really like and trust your business and they buy everything that you make. But that kind of success must be earned, and it takes a lot […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • How to Build a Mailing List for Your Small Business

    Email is one of the most effective marketing tools you have at your disposal. Many find this to be surprising at first, but the value of building a mailing list to grow your small business cannot be understated. In this article, we are going to talk about how you can […]

    Read More

  • A Crash Course in Setting Up Small Business Social Media

    For businesses big and small, customers expect businesses to have a social media presence. In fact, 63% of customers expect customer service through social media. An online presence has gone from being the frontier to being the norm in a little over a decade. As such, small businesses, in order […]

    Read More

  • 15 Ways to Research Your Competitors & Grow Your Small Business

    Researching your competitors is one of the most valuable things a small business can do. To succeed in business, you must be able to create products that fit market needs. This is borderline impossible to do without understanding what else your customers might be looking at. That’s why we’re going […]

    Read More

  • What is a Product Anyway? This is a Detailed Answer.

    “What is a product?” This question can be found in every business or economics book from elementary school onward. The answer seems obvious, but the truth, as often happens, is a good deal more complex. Ask yourself the question once more of “what is a product?” This is not a […]

    Read More

  • Why Do New Products Matter for Small Businesses Anyway?

    Ah, the bliss of creating new products. Many small businesses live and die on their ability to make new products and services to delight their customers and meet unmet needs. Yet when we see other more established firms like Spanx and Roku lean on a single product, we can find […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • How to Recover from Failure as a Small Business Owner

    Fifty percent of small businesses fail. Or maybe it’s 66% or 70% – depends on who you ask. Failure – on a small scale or a grand scale – is a part of doing business. When you run a business, you need a plan not only to succeed but also […]

    Read More

  • How to Avoid Burnout as a Small Business Owner

    Sometimes you wake up in the morning and you don’t want to do anything. It happens to everyone. If you wake up every morning and don’t want to do anything, then something more sinister could be going on: burnout. It feels awful. That’s why we’re going to talking about how […]

    Read More

  • Why It Takes So Long to Build a Great Business

    To succeed in business is the dream of many people around the world. Becoming competent and making a lot of money is deeply satisfying on a number of different levels, so it’s no wonder that people pursue success with such motivation and vigor. Few really “make it,” though, and a […]

    Read More

  • How to Brand Your Small Business

    When asked to define marketing, many people think of advertising. They talk about how marketers use different tools to make money. Yet the job doesn’t stop there – marketing isn’t just about making money. It’s about spreading ideas. That’s why we’re going to teach you how to brand your small […]

    Read More

  • How to Design Packaging for Your Small Business

    People judge books by their covers. They judge products by their covers, too. It’s no secret that packaging affects whether people will purchase your small business’s products. That’s why we’ll be talking about how to design packaging for your small business’s products. Basics of Branding for Small Business Before we […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • This Is Why User Experience Makes & Breaks Businesses

    As technology continues to improve, people will spend more and more time with products, systems, and services. This can be very good, too, since technology removes irritation and inconvenience from day-to-day life. But ultimately, systems need to feel like they’re made by humans for humans. In other words, it’s really […]

    Read More

  • Spotify: A Love Letter to Great User Experience

    Up until June of 2017, I had always used iTunes / Apple Music. It was all I knew. I went through various iPod models, transferring music from my laptop to my iPod, making new playlists as I went along. I knew what Spotify was but never paid much attention to […]

    Read More

  • This is How You Provide a Great Customer Experience

    Have you ever walked into a restaurant and waited forever to be seated, only to be treated rudely and have your food served cold? If so, it’s safe to say that you’ve had a bad customer experience. Odds are, you probably told others about it too. Maybe you even left […]

    Read More

  • How To Grow Your Business with Relationship Marketing

    Relationships matter. There are a million ways to say this simple fact, and a million ways to prove it too. Good relationships lead to customer retention, partnerships, referrals, and – ultimately – a big payday. That’s why well-run companies put so much emphasis on relationship marketing. Deep down, successful small […]

    Read More

  • How To Use Small Business Advertising To Grow Quickly

    When you’re marketing your small business for the first time, advertising is just plain intimidating. Effective advertising requires you to understand both complex marketing ideas and the ins and outs of software like Facebook and Google Ads. Figuring out where to start with small business advertising is a difficult task […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • How Your Small Business Win Big With Online Reviews

    How do people find your business?  Vague question, I know. But take a moment and really ask yourself the question. Is it through outbound marketing? Do you have a steady stream of organic traffic coming to you? Or, are you taking a more “old-fashioned” approach and marketing specific client opportunities […]

    Read More

  • Use Influencer Marketing to Quickly Grow Your Small Business

    Influencer marketing is a relatively new way for companies of all sizes to market their products. Today, we are going to dive into all things influencer marketing. We’ll answer questions like: What is influencer marketing? How to find and hire influencers? What influencers can do to help you sell your […]

    Read More

  • Why Supply Chain Management Is Important To Marketing

    Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics. Tom Peters, Quotes from Universal Cargo I find this quote […]

    Read More

  • 14 Easy Ways Your Small Business Can Handle Public Relations

    Public relations! The phrase conjures up images of spin doctors working for evil megacorporations or politicians conspicuously pretending to be folksy in an effort to win voters. That first impression is definitely not wrong, but it’s for sure not the whole picture either! At its heart, public relations (PR, for […]

    Read More

  • How to Use Product Distribution To Grow Your Business

    If you build it, they won’t just come. Your small business needs a product distribution strategy if you want to make sales. This is so important, in fact, that one of the 4 P’s of marketing is “place” as in “the place where people can buy your products.” But how […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.

  • 15 Easy Ways To Improve SEO & Rank Higher in Google

    The marketing world is full of strange jargon and acronyms. One of the most common acronyms you’ll see people use is SEO. The internet is full of articles telling you that you should improve your SEO to grow your business. There’s good reason for that. Search engine optimization – SEO […]

    Read More

  • How Delta Air Lines Has Survived 96 Years of Aviation

    The airline industry is an unspeakably difficult one. As of 2021, there are 18 major passenger airlines in the United States. The list of airlines that have died is so long that it takes up four separate Wikipedia articles for the US alone. Yet Delta Air Lines has been operating […]

    Read More

  • Outreach: 9 Proven Ways You Can Grow Your Business

    Drawing attention to your business is tough! Or at least it can seem that way if you’re not well-versed in the art of outreach. We talk a lot about customer retention, customer experience, and consumer behavior. But none of that means anything if you can’t acquire customers in the first […]

    Read More

  • This is the Difference Between Marketing, Advertising, & PR

    A few years ago I was filling out some paperwork and it asked for my job title. I remember asking, “do you want my actual job title? Or just my field of work?” At the time I worked in insurance and my job title was unnecessarily complex. Fast forward a […]

    Read More

Does the idea of marketing a business make you feel like a little kid wearing a big lab coat?

Join over 1,000 other mad scientists. Download our FREE Experimental Marketing Guide.